SMALL BATCH / FAMILY RUN / TWO RIVERS, WI

Purpose-built baits.
Forged to perform.

Eight focused profiles. Eight proven colors. Hand-poured in Wisconsin for anglers who would rather fish the right bait than scroll through a hundred of them.

Shop the lineup Bass Series coming soon
08
Bait profiles
08
Field colors
100%
Wisconsin made
FIELD FEED // LIVE 01 / 10
Angler holding a fish caught on the water
SYSTEM // 01

Focused lineup

Eight baits. Eight clear jobs. Zero filler.

SYSTEM // 02

Proven colors

A tight spectrum for clear, stained and low-light water.

SYSTEM // 03

Made here

Poured, inspected and packed by our family in Wisconsin.

DEVELOPMENT ACTIVE // BASS SERIES

Built for the bite
that hits back.

A dedicated Wisconsin-handcrafted bass line is being tested, tuned and prepared for its first drop.

See what is coming
PRODUCT ARCHIVE // 08 UNITS

Built for a specific
job on the water.

Each profile is tuned around a real fishing situation. Pick the action you need, rig it your way and get back to fishing.

01
SF-TCK // QUIVER

Slab
Tickler

Compact creature bait for pressured crappie, bluegill and perch.

2.0 INFINESSE
 02
SF-STG // SUBTLE

Slab
Stinger

Slim finesse minnow for fish that will not chase.

2.0 INMINNOW
 03
SF-TGN // KICK
Tail Gunner paddle-tail baits with speckled pearl bodies and chartreuse tails; other color variations available

Tail Gunner

Ribbed paddle tail with crossover appeal from crappie to bass.

2.5 INPADDLE
 04
SF-SKT // DART

Skitter

Split-tail minnow built to dart, glide and settle on the pause.

2.5 INSPLIT TAIL
 05
SF-LTH // SLOW KICK

Lil
Thumper

A compact swimbait that starts working at crawl-speed retrieves.

2.0 INPADDLE
 06
SF-WBG // FULL ANGLE

Whisker
Bug

Tentacle movement for floats, docks, brush and vertical fishing.

2.5 SPANCREATURE
 07
SF-WGS // SWEEP

Wag-Ster

Thick-bodied curl-tail action for jigs and spinner rigs.

2.0 INCURL TAIL
 08
SF-SLG // MICRO
Slab Slugger baits in red, pearl and chartreuse, with glowing color variations shown in the inset

Slab Slugger

Mini Mite profile built for panfish and crappie, with a compact presentation that shines on a 1/32 oz jig head.

1.5 INMINI MITE

All eight profiles are available in the complete color system.

Shop all baits
COLOR LAB // 08 FORMULAS

Less guessing.
More confidence.

A curated color system that covers the water conditions we actually fish. Select a formula to inspect its field profile.

FORMULA VIEW // 1:1
CLR-01

Monkey Milk

Water profile
Clear to lightly stained
Best use
All-purpose baitfish profile
Status
In production
Shop this color
FIELD LOG // WISCONSIN WATERS

Proof lives
on the water.

Family trips, customer catches and the days that send us back to the shop ready to pour the next batch.

Angler holding a bass
LOG // 026Bass / Field Tested
Angler holding a bluegill
LOG // 041Bluegill / Close Range
Slab Foundry lure next to a catch
LOG // 058Product / In The Wild
Angler holding a walleye
LOG // 063Walleye / Open Water
Panfish catch
LOG // 077Panfish / Proven
Crappie catch
LOG // 084Crappie / Dialed In
FIELD REPORTS // ANGLER FEEDBACK

Real reports.
No dock talk.

How did it fish? Read first-hand experiences from anglers using Slab Foundry baits. Reviews are user-submitted; purchases are not independently verified.

ANGLER REVIEWS
FIELD REPORTS

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CATCH PORTAL // CUSTOMER UPLOAD

Your catch.
Our field log.

Put a Slab Foundry bait to work? Send us the proof. Every photo is reviewed by our family before it appears anywhere.

NEW CATCH REPORTPHOTO // AUTO-OPTIMIZED
05 / Catch photo

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The Slab Foundry family
FAMILY RUNTWO RIVERSWISCONSIN // USA
Slab Foundry Baits — our latest logo design ORIGIN // BUILT AT HOME

Made by people
who fish it.

Slab Foundry is a family-run soft plastic bait company built around practical profiles, repeatable colors and small-batch quality.

We pour what we trust, fish it ourselves and refine the lineup from what we learn on the water. No hundreds of shapes. No endless wall of color names. Just the right tools, made with care.

01Pour
small
02Test
often
03Keep
what works
Share your experience
LAUNCH LIST // OPENS NOVEMBER 2026

Want a heads-up
on launch day?

Join the list for a signup confirmation email and a heads-up when online ordering opens. No spam, no shared lists.

JOIN THE LAUNCH LIST1 FIELD